By Matthew Carpenter
It’s Monday morning, and after a long day of ministry on Sunday, I’m tired. However, there’s work to be accomplished, as a pastor’s job is never done. Where am I going to invest my time this week?
I have countless follow-up e-mails to compose, a number of visitations to schedule, a seemingly endless stack of books to read, and hours of sermon preparation to complete. What do I prioritize?
For many ministry leaders, these same questions surface week to week. Time is a precious commodity, and your investment-to-return ratios matter substantially, especially when you consider eternal matters. What if I could identify one thing for you that would make creating your to-do list substantially easier and would yield higher Great Commission dividends? Here it is: You need to invest in the strategic development of your church’s website.