Encouraging a new generation to go on for God
By Mel Walker
A new generation is emerging right before our eyes. The Millennials are now adults, and today’s current youth culture is dominated by members of Generation Z. Everyone from professional marketeers to church leaders are beginning to realize that things are changing dramatically.
Research abounds about the characteristics and motivations of Generation Z. Most sociologists and demographers agree that this generational cohort, born between 1995 and 2010 and which now constitutes over 25 percent of the US population, is about to have a significant and lasting impact. That’s why James Emery White makes this recommendation, “Drop everything and start paying attention to Generation Z. They will not simply influence American culture. . . . They will constitute American culture.”
Based upon my own personal reading, research, and observations, here are some defining features of this new generation.
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