Most of us do it every day without thinking.
We get into the car and, before shifting into drive, hit one button to turn the radio on and another to tune in our favorite station. For readers of this article, it is likely that at least one of those buttons leads to a Christian radio station.
But Christian radio is facing challenging times with challenges from new, competing forms of media, changes brought about by new trends within the industry, and waves of new regulation from Washington, D.C. Yet with new challenges comes the hope of new opportunities.
Where are Christian radio and related forms of media going? Will traditional Bible-teaching programs survive as stations move toward more music and entertainment? And, more specifically, how can a local church use media to build a dynamic outreach beyond the walls of its worship center?